Our goal was to develop new ways to engage fans on social channels, grow Skype’s online community, and drive Skype downloads/purchases of premium subscriptions during the holidays.
I had the pleasure of working with Nicolas Zurcher on several beautiful shots for this campaign "Holidays from a Distance'"—which proved to be extremely successful on all of Skype’s social channels, reminding us that you don’t have to be in the same physical location to share the season with your loved ones.
AD: Stephanie Donlin
ACD: Kate Shay