Sunkist requested help with improving the engagement of their online followers.
Knowing that our target audience was parents of younger kids, we decided to inspire them with “Cute Fruit” they could potentially mimic for their own little nuggets. I designed, built and shot each one by hand in our studio, with the idea that parents could actually replicate them if they put their minds to it.
The result? Social ate them up. These Facebook posts had the highest engagement by far, with 5 times the shares and comments.
AD: Stephanie Donlin
CW: Ross Viator
ACD: Kate Shay