People use Pinterest early in their shopping process, when they’re open to new possibilities.

On the Partners Team, we created everything from pitch presentations to blog content in an effort to communicate Pinterest’s unique value to big and small businesses. We strategically demonstrated how the tool can help a business find new customers, increase sales and build brand affinity.

AD: Stephanie Donlin
CD: Kathryn Han

SoftBank Robotics is working to introduce robots into our everyday lives, by first bringing robots to the businesses that serve us. These robots take on repetitive, mundane tasks so employees can focus on uniquely “human” work. To get businesses on board, we positioned robots as changing work for the better — with “people-first” robots designed to assist, empower, and connect with humanity.

Our team helped SoftBank Robotics redefine their brand strategy, visual expression, tone of voice, and website.

AD: Stephanie Donlin
ACD: Vanessa Jeschke
CD: Vasco Morelli

Sunkist requested help with improving the engagement of their online followers.

Knowing that our target audience was parents of younger kids, we decided to inspire them with “Cute Fruit” they could potentially mimic for their own little nuggets. I designed, built and shot each one by hand in our studio, with the idea that parents could actually replicate them if they put their minds to it. 

The result? Social ate them up. These Facebook posts had the highest engagement by far, with 5 times the shares and comments.

AD: Stephanie Donlin
CW: Ross Viator
ACD: Kate Shay

VMware software powers the world’s complex digital infrastructure. The company’s cloud, networking and security, and digital workspace offerings provide a dynamic
and efficient digital foundation to over 500,000 customers globally.

We worked with VMware to develop attention getting ad campaigns, results-oriented demand generation, interactive digital assets, social media concepts, and much more.

By going beyond features and capabilities to highlight thought-provoking ideas, we’ve been a partner in positioning VMware as the leading thinkers in software defined approaches that bridge the gap between traditional and modern IT environments.

AD: Stephanie Donlin
CW: Jennifer Jeffrey
CD: Vasco Morelli

Employees do great work when they have access to the best tools.

Apple enlisted us to develop a turn-key marketing solution for their new program “Apple at Work” that allows businesses to offer Apple products to their employees.

We created a robust communication toolkit for the program, complete with copy, images, logos, and templates for corporate IT teams to easily create their own high-quality, employee-facing communications (emails, flyers, and web banners).

AD: Stephanie Donlin
CW: Melissa Levine
CD: Jennifer Anderson

Intel needed to get extreme PC gamers excited about the launch of their 6th gen Core processors. So we identified a niche community of die-hard PC gamers modding gorgeous systems from scratch.

We kicked off the #ExpertMode campaign with Instagram posts showing off the best modded gaming PCs and sparking passionate debates among gamers.

Next we leveled things up with a video series highlighting the PC modding process and positioning 6th gen Core processors as the only choice for dedicated gamers. The series blew away other videos in the category, bringing a level of craft and polish never seen before in the PC gaming community.

Gamers around the world started participating, posting their own Expert Mode rigs and organically growing the campaign’s reach.

Fans demanded more, so we answered with our very own game show – Expert Mode: Rig Wars. Rig Wars upped the intensity by pitting three top modders against each other in timed challenges.

Overall, Expert Mode was a massive success, becoming Intel’s most engaged content, racking up over six million YouTube views and adding 500,000+ Instagram followers.

AD: Stephanie Donlin
CW: Karl Keily
CD: Urs Ross

Our goal was to develop new ways to engage fans on social channels, grow Skype’s online community, and drive Skype downloads/purchases of premium subscriptions during the holidays.

I had the pleasure of working with Nicolas Zurcher on several beautiful shots for this campaign "Holidays from a Distance'"—which proved to be extremely successful on all of Skype’s social channels, reminding us that you don’t have to be in the same physical location to share the season with your loved ones. 

AD: Stephanie Donlin
ACD: Kate Shay

PayPal tasked us not only with the launch of their new campaign aesthetic across all the brand's owned platforms, but also the challenge of building positive equity, humanizing their "voice," generating positive conversation, driving advocacy and ultimately loyalty - A very tall order for social.

The new people centered look & feel was an amazing success across all channels, all over the world. PayPal was especially able to elicit a huge positive response from their social communities throughout the world cup, as well as raise a large amount of money for charity. Brand sentiment with this campaign continues onward and upward. 

AD: Stephanie Donlin
CW: Lauren Tyrrell
ACD: Kate Shay

Designs of print and web based work for special event sponsorships and custom marketing programs in Spin magazine and Spin.com.

AD: Stephanie Donlin
ACD: Lisa Salisbury

The International Rescue Committee responds to the world’s worst humanitarian crises and helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future.

There is never a shortage in design needs throughout annual fundraising seasons. I was able to contibute my traditional print and production skills - as the the IRC prefers to reach out to their vast community of dedicated members via direct mail.

AD: Stephanie Donlin
ACD: Gretchen Larson

When the CEO of this clean energy company tapped us directly for a public engagement strategy, we chose to respond in a new format.

Using tablets at the round table discussion not only proved to be the greener option, but it also eliminated the feeling of "death by PowerPoint." The interactive pdf we designed allowed for the presentation to blend seamlessly along a more informal/non-linear conversation. This was an instant win in new business and an internal success tale for all teams building pitches at Edelman. 

AD: Stephanie Donlin
ACD: Corey Scott

Orig3n is a biotechnology company working to drive change by empowering people to understand their mind and body through affordable genetics test kits.

We were tasked to help build Orig3n’s brand visibility among health-engaged consumers and investors via digital promotion, social engagement, and interactive exhibits at national events.

AD: Stephanie Donlin
CW: Nate Walsh
CD: Jennifer Anderson